Keen to keep the growing of base of Global Tamilians connected to their homeland, Vikatan.com was started in 1997 as a free to read site for all Vikatan group of magazines. The site went “paid for reading” from Feb 2005, offering digital magazine subscriptions for readers to pay, subscribe and read the Vikatan magazines on the internet. The site also runs free to read sections such as www.vikatan.com/news/ and www.vikatan.com/cinema/ which provides latest news and views on current happenings and South Indian Cinema.
The site provides advertisement services to brands through Google Adsense advertisement service and sources and places direct advertisement from the advertisers. The ads are placed in the various pages of Vikatan.com website as per the relevance and site design. In addition to this Vikatan.com provides magazine subscription services through Devices such as iPad, iPhone, Android Phones and Tablets in the form of Apps.